25 years of seed enhancement in South America
Incotec Brazil will celebrate its 25th anniversary this year, marking a quarter-century of innovation, growth and service to the Latin American agricultural sector. Incotec Brazil is located in Holambra, deep in Sao Paulo state. Incotec set up business there in 2000, and at that time mainly focused on lettuce and tobacco. In 2003, business expanded into the much larger Field Crops segment, as it was clear that this was where most of the opportunities for growth lay. In 2023 Incotec opened Aquarela, a new facility in Holambra featuring state-of-the-art technology. This has tripled Incotec Brazil’s production capacity. Incotec Brazil does business in most countries in Latin America and provides services based on all seed technologies. Disco, Incotec's film coat, is the largest product for the Latin American agricultural sector.

Aquarela. Incotec's new facility in Brazil featuring state-of-the-art technology. This facility has tripled Incotec Brazil’s production capacity.
The success comes from the needs of farmers to strive for the best possible growing methods. A strong reduction in the amounts of plant protection products being used is achieved by applying crop protection agents directly to the seed instead of spraying them in the field. Plant protection products are most effective when incorporated into a pellet or a film coating. Incotec’s researchers are constantly looking for the best application methods. A great deal of attention is paid to combinations with various seed enhancement technologies such as upgrading, priming and disinfecting.
The 25 year milestone for Incotec Brazil coincides with the 100-year anniversary of the parent company, Croda – a global leader in sustainable specialty chemicals. Croda’s 100-year legacy is rooted in pioneering innovation across industries. Celebrating this milestone together highlights how both companies prioritize forward-thinking solutions.

Meeting rising market needs
Bruno Hoeltgebaum, Global Business Director: “The 25-year journey of Incotec Brazil is marked by continuous technological advancement, culminating in the opening of the Aquarela facility in 2023. The facility features state-of-the-art technology that has tripled Incotec Brazil’s production capacity. Designed with sustainability at its core, the expansion enables Incotec to meet rising market demands while minimising environmental impact. We are proud of what we’ve achieved in Brazil over the past 25 years and excited for what lies ahead.”