Incotec is presenting its new sustainability strategy Mission Zero at the Tianjin Tradeshow in China this week. China is one of Incotec’s major locations for seed enhancement, with both an Innovation Centre and sales team present in Beijing. Incotec initially launched this theme at the International Seed Federation (ISF) congress in May and now disseminates the message more broadly. All Incotec's efforts and products are aimed at maximizing performance of seed with minimal inputs, thus contributing to feeding the world in the most sustainable way possible. Incotec’s managing director Erik Jan Bartels delivered a key note speech for 300 people at the opening ceremony of the Tianjin tradeshow.
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