Incotec recently announced an investment in their North America business. The investment demonstrates a large commitment to invest in the future of Incotec's vegetable business. In North America, the vast majority of vegetables are grown in California. Being close to the market is important for delivery time and interaction with growers. Hence Incotec's operations are in the heartland of the vegetable production. North America is also a large market for seed enhancement in field crops and projected to grow. The main crops are corn, rice, wheat, soybean, cotton, canola and cereals. Incotec is known as the high quality provider in a very competitive market.